Strategic CFO Partners
Enterprise-level website redesign for fractional CFO firm serving mid-market companies.
Overview
Strategic CFO Partners provides fractional CFO services to growth-stage companies and PE-backed businesses. Their practice spans financial planning, M&A support, and operational improvement.
The Challenge
Despite serving sophisticated clients, the website looked dated. In competitive situations, newer firms with modern websites appeared more capable.
Our Approach
We created an enterprise-class website befitting their clientele. The design emphasized sophistication and capability. Team profiles became showcases of deals closed and companies transformed.
The Results
Engagement requests increased 75%. Two PE firms specifically cited the website in their selection rationale. Resource downloads increased 190%.
Key Takeaways
- 1Enterprise clients judge firms by their digital presence
- 2Detailed team profiles with transaction experience drive evaluation
- 3Industry-specific content demonstrates capability depth
- 4Thought leadership establishes authority
“Our new website finally matches the caliber of work we do. We've had multiple clients mention it was a factor in choosing us.”
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