Harrison & Associates CPAs

Overview

Harrison & Associates is a premier CPA firm in Dallas serving businesses and high-net-worth individuals with tax planning, audit services, and business advisory. Despite a strong reputation built over 20 years, their digital presence was outdated.

The Challenge

The firm was losing market share to newer competitors with aggressive digital marketing. Their website loaded slowly, wasn't mobile-friendly, and buried their impressive client success stories. Google rankings had dropped from page one to page three for critical terms like "Dallas CPA firm." Lead volume had declined 35% over two years.

Our Approach

We started with a comprehensive audit that revealed critical technical issues and missed SEO opportunities. Our approach included: (1) Complete website rebuild on Next.js for blazing-fast performance, (2) Strategic content architecture targeting 100+ high-intent keywords, (3) Client success stories showcasing tax savings and business growth, (4) Local SEO domination strategy across Dallas-area neighborhoods.

The Results

Within 8 months, Harrison & Associates achieved #1 rankings for 35 high-value keywords including "Dallas CPA firm" and "Texas business accountant." Organic traffic increased 280%, and qualified lead volume doubled. The client success showcase became their top-converting page.

Key Takeaways

• 1Showcasing client success stories builds immediate credibility and trust
• 2Local SEO targeting specific neighborhoods outperforms broad city targeting
• 3Page speed directly correlates with conversion rates for professional services
• 4Mobile-first design is essential when 68% of searches happen on phones