Deco Financial Partners
Ultra-high-net-worth wealth management with Art Deco inspired branding that conveys exclusivity and heritage.
Overview
Deco Financial Partners serves ultra-high-net-worth families with comprehensive wealth management, estate planning, and family office services. Their minimum relationship is $10M.
The Challenge
UHNW clients expect exceptional experiences. The previous website was professional but generic - it didn't signal the exclusive, white-glove service the firm provides.
Our Approach
We created an Art Deco inspired design evoking the golden age of private banking. Gold geometric patterns, rich navy backgrounds, and typography reminiscent of exclusive establishments.
The Results
The new website attracted an elevated clientele. They added 8 new families with portfolios exceeding $50M. Average client AUM more than doubled.
Key Takeaways
- 1UHNW clients expect premium experiences at every touchpoint
- 2Exclusive design repels mass-market prospects (which is the goal)
- 3Heritage aesthetics convey stability and permanence
- 4Investment in design signals investment in service
“The website immediately signaled that this was a firm operating at our level. It's the Rolls Royce of financial advisor websites.”
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